Gen Z prefers social influencers who are their age, as they find them more relatable and trust their opinions. This means if they love your product, it can reach a wide audience of their peers, even outside of their immediate friendship group. Many students have large followings on platforms such as Instagram and Snapchat. combined were over $1.6 trillion in debt. A recent study showed that college students all over the U.S. The debt many students in the United States are in is unbelievable. It’s not a hidden fact that college students need all the help they can get to get through their graduation. Some of the other reasons offering a MacBook student discount are important are: A way for brands to give back:Ĭollege life isn’t easy. In a couple of years, Apple reached college students easily and gained their loyalty for as long as they are using the device. This helped them gain market share with an audience known as a “hard-to-reach” one. This was mostly because of the smart student discount program Apple offered to college students. For example, Apple the Fortune 500 company that, within a few years only, replaced Dell as the leading choice for laptops bought by teens, even though their products were of a higher price. There are several reasons giving a MacBook student discount is important.
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